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FLORA

Challenging Complacency and Changing Lives

Heart disease is one of the world’s biggest killers—but people don’t always see the risk until it’s too late. That was the challenge we faced when working with Flora.

We needed to wake people up and make them take heart health seriously. So, we created a campaign that wasn’t just informative—it was impossible to ignore.

Enter “Meet Wally’s Heart.” We broadcasted a live open-heart surgery on national television, taking viewers inside the human body to show the real impact of heart disease. This was supported by a Comrades Marathon sponsorship, viral digital media, limited-edition packaging, and tactical mall activations.

RESULTS

  • +32% sales increase
  • 30:1 PR ROI
  • Gold Loerie, Yellow Pencil, Cannes Lions awards
  • Highest-ever click-through rate for internal digital campaign
"Julia’s work is nothing short of exceptional! Calling it ‘world-class’ wouldn’t even do it justice. She sets an incredibly high standard, not just for herself but for everyone around her. Her marketing expertise, leadership, and strategic mindset make her a true standout. The way she approaches work is both inspiring and relentless—meticulous, highly efficient, and always driven to deliver excellence."
Garth WoolleyUnilever
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