/ MARKETING CASE STUDY /

JONSSON
WORKWEAR

Building an Empire,
One Stitch at a Time

When we started working with Jonsson Workwear, it wasn’t just about marketing—it was about creating a movement.

We built a marketing team from scratch, launched the Jonsson Academy to train and develop employees, and created brand assets that extended from retail stores to sponsorships and beyond.

One of our biggest achievements? The Jonsson Journey—the first-ever through-the-line brand campaign, which brought Jonsson’s legacy, quality, and craftsmanship to life. We also expanded the brand’s footprint, opening 21 new stores and rolling out partnerships with Currie Cup Rugby, MasterChef, The Dusi, and many more.

RESULTS

  • +35% annual compounded growth rate year on year for many consecutive years
  • 300,000+ database growth
  • 200%+ sales growth per new store
"Julia, you don’t just do a job—you transform businesses, people, and teams. Your ability to see the big picture while also focusing on the details is truly unique."
Nick JonssonCEO, Jonsson Workwear
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