/ MARKETING CASE STUDY /

ROSS CHAMPION
AND FARBER
COACHWORKS

From Operational Excellence to Industry Leadership

Both Ross Champion and Farber Coachworks had built their reputation on exceptional accident repair services. Their workshops ran like well-oiled machines, their processes were seamless, and their commitment to quality was unmatched. But there was one challenge—they had no idea how to market themselves.

For years, their approach to marketing was simple: drop off some doughnuts and hope for B2B referrals. They knew they needed to elevate their brand, but they didn’t know where to begin.

That’s where we came in.

We crafted a powerful strategy and marketing plan, positioning Ross Champion and Farber Coachworks as the industry leaders they truly were. We developed a sleek, professional brand identity and transformed their presence with:

  • Polished brand assets
    – Websites, company profiles, radio, print, outdoor and sales materials
  • Innovative digital tools
    – Two web-based apps to enhance service efficiency
  • Targeted digital communication
    – Ensuring their message reached the right clients



Oh, and they even offered me a full-time job. 

Ross Champion didn’t just get back on the road—they took the lead.

RESULTS

  • Won long-pursued B2B partnerships – Secured contracts that had been years in the making but hadn’t been able to close until now
  • Industry recognition – Became known in B2B circles as front-runners and innovators
  • Opened 4 new Workshops – Expanded to meet overwhelming customer demand
  • Overwhelming demand – One workshop became so busy, they asked us to pause all marketing
  • True leadership transformation – Their leadership team fully embraced the power of brand strategy
"If I had to describe Julia in two words, they would be ‘Strive’ and 'Dynamic'—because she is never content with average. She challenges limits, raises the bar, and inspires those around her to think bigger, do better, and be more."
Kuven ReddyCEO, RCF Holdings
"But what truly sets Julia apart is her energy—it’s not just powerful, it’s transformative. She doesn’t just lead projects; she breathes life into them, infusing teams with passion, momentum, and purpose. Her presence alone sparks action and creates lasting impact."
Kuven ReddyCEO, RCF Holdings
Back to Marketing Case Studies